An organic studio between Paris and Seoul.
--:--
--:--
Rooted in art and design as much as in business, we help brands, artists and companies grow across France & South Korea.
Fr→Kr
French brands finding their place in Korea. We read the market, open the right doors and launch with you on the ground in Seoul.
Kr→Fr
Korean brands starting in France. We introduce you to stores, galleries and press, and launch with you in Paris.
- Business development
- Market research
- Art direction
- Creative project management
We listen, we take the time to understand, and we shape a strategy that belongs to you. The same people, from the first coffee to the opening night.
France–Korea consulting and art direction, from Paris and Seoul
iOLO brings business consulting and art direction together. We help French and European brands launch in South Korea, and Korean brands open in France: market entry, distribution, retail partners and press, along with campaigns, window displays, pop-up design and visual identity. One team on both sides, in French, Korean and English.
How do you help a French brand enter the Korean market?
We start with a market study: who buys, at what price, in which stores. Then we find distributors, department stores and concept stores, prepare the brand for Korean customers and launch with you in Seoul, from the first meeting to the pop-up.
Do you also help Korean brands set up in France?
Yes. We introduce you to shops, galleries, buyers and press in Paris, adapt your story and visuals for a European audience, and organise showrooms, pop-ups and events.
Do you also do art direction?
Yes, it is a big part of our work, led by Mathieu Missiaen: campaigns, window displays, pop-up and showroom design, visual identity, photo and video. Recent work includes the worldwide flagship windows for Acne Paper's 30th anniversary at Acne Studios, Loewe's Valentine's Day and Amazon Prime Video's global campaign in Japan.
Which sectors do you work with?
Fashion, design, homeware, beauty, art and culture. Past projects include Galeries Lafayette × The Hyundai, Acne Studios, Amazon Prime Video Japan and the Marin Montagut pop-ups in Seoul.
Do you organise pop-up stores in Seoul or Paris?
Yes: finding the venue, designing the space, production and invitations.
Which languages do you work in?
French, Korean and English.
How do we start?
Write to contact@iolo.paris with a few lines about your brand and your goal. We will suggest a first call.